Overview

Companion Candles, a modern, pet-friendly candle company, aimed to refresh its brand and redesign its website…all within one month.

With a tight timeline set and a requirement to preserve the company’s current logo and packaging, it was time to play!🐾

The new branding revitalizes the integrity of former brand elements and establishes warmth and playfulness for their wellness-minded Gen Z & Millennial pet parents.

Enhancing the customer experience, the redesigned website features an intuitive layout optimized for desktop and mobile, integrating discoverability of product variants on PDPs, and joyful surprise & delight brand moments—like hover effect for reveals, parallax of graphics and images, and a little snoot boop at the bottom of the homepage— to highlight the brand's core values of play and wellness.

Take a sniff @companioncandles