FANCY SPRINKLES
FANCY SPRINKLES
FANCY SPRINKLES
CHANNEL REDESIGN
Amazon Creative strategy
brand storefront, a+ content, and Optimized Listings
Overview
A once “set it and forget it” approach to operating the Amazon channel, it was a revenue channel that felt semi untapped and had strong potential.
I began auditing the ASINs—including titles, descriptions, and imagery—and storefront…and found some TLC was needed.
A Channel Creative Strategy quickly got underway: redesigning the Amazon Storefront, developing A+ Content for all product categories, optimizing ASINs with SEO-forward listing titles and descriptions and AMZ-preferred creative specs.
Entertain yourself @fancysprinkles
Results
Ad ROAS decreased in Q4 vs Q3, while revenue increased. This indicates more organic sales were driven, highly impacted by—and due to—listing audits and content optimizations and storefront refresh.
AMAZON RESULTS
Revenue increased 515% Q4 YOY
Revenue increased 160% Q4 2022 vs Q3 2022
Organic split in Q4 sustained 14% above the year average
Role
Head of Content / Brand CD
Auditing
Designer
Co-Copywriter
Credits
Designer | Isabella Montalvo
Co-Copywriter | Connie Hoole
HIGHLIGHTS
Attention to store “+Follow”
Above-the-fold Shoppable Image with a variety of high performing ASINs for linking
Clean and bold, larger-scale tiles for key product categories and smaller-scale tiles for supporting categories
Styled, in-use photography for kits categories to educate on final products
“Shop by Theme” encouraging inspiration and use-cases
Founder feature
Highlight offers & deals to promote sell-through of seasonal ASINs
Storefront
A+ Content
HIGHLIGHTS
Native, live text and keywords for increased SEO
Template of Modules: Product education, USPs / RTBs, Testimonials, Use Case Inspiration