Overview

As part of a comprehensive rebrand and parent brand launch, my creative counterpart and I partnered with Hype Type Studio for the logo creation of Therabody—the new parent company to Theragun [percussive therapy] and TheraOne [USDA Certified CBD].

In addition to the custom logotype, we developed the Therabody marque, symbolizing both a “T” for Therabody and a nod to the iconic “Vitruvian Man”—a graphic representation of the human body in perfect harmony and balance—to reflect the brand’s strength in leading the tech wellness space.