Therabody
Therabody
THERABODY
GLOBAL CAMPAIGN
Therabody(RED)
Co-Branded partnership with (RED)
Overview
“We’ve teamed up with (RED) and created Theragun devices designed to help you feel better and do good.
Together we’ll raise money for the Global Fund’s COVID-19 response and programs committed to ending HIV/AIDS. Shop now and learn more at Therabody.com/red.”
—Therabody
Key Focus
Brand partnership announcement
Pre-production [Treatment, Scripting]
Production
Post-production Supervisor Primary [Hero, Cutdowns, Localizations]
Post-production Supervisor Social [Teasers, Series]
Role
Director of Creative Production / CD
Treatment
Post-pro Supervisor [Video - All]
Post-pro Supervisor [Photo]
Gfx [Video - Hero]
Credits
BRAND // Therabody
Sr AD and Gfx [Social] | Heather Sison
Sr Copywriter | Carly Graner
Editor / Mo Gfx [Social] | Paul Dybas
PARTNER // Origin Point
EP | Andrea Dondanville
Director | Clyde Bessey
Photographer | Trisha Weiss
Editor [Hero] | Origin Point
Photography
Social
Product Highlight: Theragun(RED) PRO
Product Highlight: Theragun(RED) mini
Teaser: How do you feel today?
Teaser: Feel like this
Vignette Highlight: Mom & Child
Vignette Highlight: Couple
Vignette Highlight: Fitness
Vignette Highlight: Family
