Therabody
Therabody
THERABODY
PARTNERSHIP ANNOUNCEMENT
Trent Alexander-Arnold
Professional Athlete & Therabody Brand Ambassador
Overview
“Before Trent Alexander-Arnold became the youngest player to start in back to back finals, helping his hometown team end a 30-year championship drought, he was born and raised in the heart of Liverpool, standing with the faithful fans at Anfield. We’re honored to introduce Trent as the newest Therabody Athlete. Welcome to the #TherabodyFamily.” —Therabody
“Throughout my career, I’ve been fortunate enough to have access to some of the best trainers and facilities in the world, with cutting-edge recovery products. From experience, I can tell you Theragun is the best product for elite athletes. I am fortunate enough to recognize that when I have so much of my career left.” —Trent Alexander-Arnold, Therabody Athlete
Key Focus
Brand partnership announcement via Therabody Media “How Do You See You?”
Global release Therabody Ambassador “Reinvented” campaign
Linear TV commercial for UK via Clearcast
Role
Director of Creative Production / CD
Treatment
Post-pro Supervisor [Video]
Post-pro Supervisor [Photo]
Gfx [Static]
Credits
BRAND // Therabody
Dir Mktg Ops | Cameron Cohen
Editor / Mo Gfx | Paul Dybas
PARTNER // Ear to the Ground & CHIEF
CD | John Parker
Producer | Luke Filz
Director | Yoni Weisberg
Photographer | Nick Eagle
Editor | CHIEF
ADDITIONAL FOOTAGE COURTESY OF
Trent Arnold-Alexander and Under Armor
Cutdown
Linear Spot
Video
Personality / Lifestyle
GFX References