TheraOne
TheraOne
THERAONE
BRAND LAUNCH
MEET THERAONE
USDA Certified Organic CBD Brand Launch
Overview
“TheraOne™ is our newest whole-body wellness solution. It’s a line of USDA Certified Organic CBD products derived from our proprietary, high-potency hemp strain. We are elevating the CBD category from the ground up, setting our own standards higher than any other” —Therabody
Key Focus
Visual Direction for New Brand Rollout
Full Launch and Campaign Photo Assets
Production of Brand Announce Videos [Hero Featurette and Chapter Cutdowns]
Production of Product Explainer Videos
Social Support
Role
Sr Creative Producer / CD
Key Photographer
Post Supervisor [Video]
Post Supervisor [Photo]
Retoucher & Finisher [Photo]
Gfx [Static]
Design [Social]
Credits
BRAND // Therabody
Dir Mktg Ops | Cameron Cohen
DP / Camera Op | Erik Hemans
Photographer | David Tittle & Darui Wu
Editor / Mo Gfx | Paul Dybas
Retoucher | Sarah Lee
Photography
Lifestyle
Sport
Hero Video
Cutdowns
Product Education Highlight: Activate
Product Education Highlight: Revive
Product Education Highlight: Soothe
Product Education Highlight: Recover
Product Education Highlight: Sleep
Social
