California Pizza Kitchen

California Pizza Kitchen

CALIFORNIA PIZZA KITCHEN
REBRAND LIBRARY SHOOT

The Next Chapter

A re-branded look at cpk

Overview

California is a [delicious] state of mind.☀️

California Pizza Kitchen [CPK] continues to reimagines fan favorites, like their hand-tossed artisan pizzas, and introduce new menu creations, like protein-packed Power Bowls and hearth-baked Lunch Duo Piadina sandwiches, providing guests with a slice of the California State of Mind!

CPK is the go-to destination for creative dining with a California vibe! Handcrafted with fresh, seasonally-inspired ingredients, each dish and cocktail is built on innovation.

Key Focus

Produce a full menu library shoot–including primary Food & Beverage categories, Catering, and CPKids–for the brand’s new creative direction rollout of “The Next Chapter.”

  • Website

  • Print

  • Social


Role

Co-AD
Food Stylist
Post Supervisor [Photo]
Retouching Finisher


Credits

Co-AD / Food Stylist | Karah Nall
Photographer | Ken Carlson

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