California Pizza Kitchen
California Pizza Kitchen
CALIFORNIA PIZZA KITCHEN
NATIONAL CAMPAIGN
Dear Mom
For You, I wish…
Overview
A mom's hug lasts long after you let go👯♀️
In honor of all of the mothers and mother-figures, California Pizza Kitchen [CPK] humbly presented the Dear Mom, For You I Wish... campaign. Sarah Brennick, the 2016 promotion's grand prize winner, was awarded a $4,000 check in her belated mother's name to donated to their local foster home in Florida.
Key Focus
Capture 2016’s winner’s wish, as she invites CPK fans to share their wish for Mom in the 2017 celebration of Dear Mom, For You I Wish...
Role
Creative Producer
Treatment
Post Supervisor [Video]
Contest [Copy, Legal, Fulfillment]
Design [Social]
Credits
DP / Editor | Colton Walter